The latest news from TIGER
Tiger’s new NOVA range appears in industry leading publications
We had two new articles appear this quarter in industry publications. The first was in BM, the best-selling subscription based magazine in German-speaking countries related to furniture, interior design, component manufacture etc. and Baustoff-partner, the magazine & specialist portal for the building trade.
Both articles, which introduce and discuss the new NOVA range, can be found online.
Tiger’s new wrappings
In keeping with the launch of our new NOVA range, the products now also get a chic new and very “Tiger” packaging. An eye catching Tiger that cannot easily be overlooked.
We are back from the BAU 2023 trade fair in Munich. Last year, we deliberately decided not to participate as exhibitors at the BAU with Hermann Francksen Nachf. GmbH & Co. KG because we were afraid that the trade fair concept might have become outdated during the pandemic. However, we were pleasantly surprised!
As visitors, we were on-site for two days, and our expectations were far exceeded. The trade fair was well attended, we enjoyed the atmosphere, met business partners and friends and everyone seemed happy to be able to exchange ideas in person once again.
Furthermore, due to the postponement of BAU from the “traditional” January to April, Munich showed a completely new side of itself to visitors and exhibitors.
The open spaces between the halls were equipped with beer tent and typical Bavarian food and drink stalls, and at least on the last two days of the trade fair, one could enjoy breaks there in bright sunshine and spring-like temperatures. It’s almost a shame that the next BAU in 2025 will be held in January again.
There was also a lot going on inside the exhibition halls. This time around, we were lucky enough to experience the trade fair from a completely new perspective as visitors. The opportunity to walk through the halls at a leisurely pace and take time for in-depth conversations appealed to us. We had great discussions with nice people – customers as well as suppliers, absorbed many inspirational ideas, and actually left with the feeling that things are finally developing positively again.
And so, TIGER will very likely change perspective again and be active as an exhibitor of innovative sliding door technology in Munich in two years. Then we will present our current NOVA program live and look forward to our proven and popular role as hosts at BAU 2025 from January 13th-18th, 2025 in Munich.
A visit from the South
In February 2023, the first training session for the sales employees of Link Industrievertretung from Baden-Württemberg and Link Beschlagtechnik AG from Switzerland took place at our TIGER facilities in Bremen. Although our colleagues from Switzerland arrived a bit later than planned due to technical issues at Frankfurt airport, they still had enough time to indulge in a delicious antipasti snack from our cozy kitchen.
The first afternoon was devoted entirely to theory. Using the new NOVA product range, which was not yet officially launched at the time, our team presented all the details and innovations comprehensively, explaining the changes and improvements compared to our well-known and proven NEO sliding door systems.
In the evening, we all enjoyed dinner at a nearby restaurant. There was unanimous agreement that it was wonderful to finally see and exchange ideas in person again.
The second day was practical. In the days leading up to the visit, Jens-Christian Haake and Martin Och prepared a comprehensive NOVA sample board and a few NOVA hand samples, so our guests could experience the new products directly.
To wrap up, we had enough time for questions, requests, and suggestions, a good cup of coffee and conversation. The Baden-Württemberg team left for home around noon by car, while we took our Swiss colleagues to the Bremen airport.
We were delighted that our NOVA products were so positively received and that an enjoyable time had been had by all. We would like to thank everyone for their active participation and for visiting us in the far north. We look forward to seeing you again!